The Business of Fashion

The Reign of Ford

Tom Ford, Gucci's creative director from 1994 to 2004, defined the brand's sexy, edgy look throughout the decade and revitalized the label. Ford's fitted, skin-baring designs, like this one from 2004, appealed to both consumers and fashion critics. During his tenure, Gucci's overall sales increased from $230 million to almost $3 billion.

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