Cutting-Edge Designers 2007

Jeffrey Zeldman

Founder/Executive Creative Director, Happy Cog; Co-founder, Creative Director, Publisher

A Web designer since 1995, Jeffrey Zeldman has created scores of sites for clients including Warner Bros., Advertising Age, and the AIGA, the professional design organization. But Zeldman has made his biggest impact as an evangelist for designing with Web standards—the protocols or pieces of software code that make a site load faster, reach more users, and cost less to design and maintain. In 1998, he co-founded the Web Standards Project, a coalition of designers that convinced Microsoft and Netscape to support the same Web technologies in their browsers. His book Designing with Web Standards, first published in 2003, was an instant classic and is now in its second edition. And A List Apart—the Webzine about best practices for designing and building Web sites he co-founded in 1997—has grown into a traveling event and a book series, further expanding his influence.