Nuala and Sundari
Christy Turlington went from model to designer with Nuala, her yoga-centric clothing and footwear line launched with Puma in 1999. The earthy, largely cotton clothes are meant to be simple and stylish. The same year she started Nuala, Turlington also helped found natural skin-care company Sundari. Indian skin-care company Marico bought a controlling share of Sundari in February, 2003.
Like many celebrity entrepreneurs, Turlington isn't just selling clothes. She's selling lifestyle. The sales from Nuala, in keeping with the altruistic element of the brand's name, an acronym for "natural, universal, altruistic, limitless, and authentic," support causes from breast cancer research to UNICEF to anti-landmine groups.