Small Biz

How Top Bloggers Earn Money

Cat pictures, gossip, tech talk, politics—there's lots of ways to rake in the dough online

By John Tozzi

From cat pictures and celebrity gossip to tech news and politics, the stars of the blogosphere earn plenty of dough, regardless of subject. Some bloggers start their sites intending to make big profits. But most of the bloggers we talked to had more modest expectations, and saw their blogs unexpectedly turn into businesses as traffic picked up and ad dollars rolled in. Here's a look at how some of the most popular blogs make their money.

All traffic figures and revenues are self-reported, unless otherwise indicated.

Read the story
Reader comments

More Slide Shows