TechCrunch
techcrunch.com
Launched: June, 2005
Revenue: $200,000 a month
Another blog that always tops the Technorati list, TechCrunch became Michael Arrington's full-time business in 2006, with $200,000 in monthly revenue from job boards and ads. Arrington began blogging about startups two years ago. The blog has since spawned a network of spin-offs for gear, mobile technology, and sites for Britain, France, and Japan. Federated Media handles ad sales for the sites, which get a total of about 5 million page views a month: $300 buys a small text ad for a week; banners start in the thousands. "Our advertisers are people who want to reach a tech audience and an early-adopter audience," Arrington says. "It's a targeted audience that spends a lot of money." In addition to ad revenue, the company has sponsored parties, and in September plans to host TechCrunch 20, a conference in San Francisco, where 20 startups will launch their products and a panel of judges will pick one to receive a $50,000 prize.
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