Music and Money

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Spanish Beach Music

Ticket price: $225
Duration: 4 days
Estimated 2007 gate: $29.2 million

Why pitch a tent in a mud-soaked field when you can go to a music festival on the beach? That's what draws more than 150,000 concertgoers to the Benicassim Festival, a music lover's oasis between Barcelona and Valencia. The blend of alternative music and sun-soaked sand gives the event a holiday feel, with most people swapping the usual festival garb of jeans and boots for shorts and flip-flops.

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