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Best of the Web

Readers Make Their Votes Count

The people have spoken. And they really like SparkPeople. For the second year running, the diet and fitness site was voted favorite health destination—by a wide margin—in BusinessWeek.com's annual Best of the Web survey. "It's really a deep interaction with our core readers," says SparkPeople Chief Executive Chris Downie.

SparkPeople helps cultivate that engagement by loading the site with tools that let users build their own profile pages and then forge communities with like-minded people—say, knitters who want to lose weight or single moms trying to stay in shape—giving readers (and advertisers who want to reach them) reason to stick around longer. SparkPeople then marshaled that loyalty by encouraging users to vote in the BusinessWeek.com survey. To see which other sites are also doing a good job engaging their users, click on.