Small Biz

Eliot Horowitz

ShopWiki
www.shopwiki.com
New York
Age: 26

Then:
A year after its launch, ShopWiki—a search site for shoppers—had yet to turn a profit but took on $6.2 million in venture capital to improve its ability to find the best deal for any given item on the Web.

Now:
Focus has slowly shifted from building up the site's technology to acquiring more users. In August it launched QuickShop, a British version of the site. Horowitz now has a staff of about 30 and plans to add marketing and sales teams. By 2009 he expects to turn a profit.