Small Biz

Vitaly Feldman and Alexander Koretsky

MetroHorse

www.metrohorse.com
Hackensack, N.J.
Ages: 26 and 25

Then:
Feldman and Koretsky began beta-testing their yellow pages-like search site MetroHorse in June, 2006, using an investment from Allied Companies. The duo was hoping to give small businesses and independent service providers, including plumbers and taxi services, a way to advertise to local consumers.

Now:
MetroHorse added two new managers to its staff and doubled its users in the past year. Koretsky also received a surprising request: an invitation from General Electric-owned (GE) TV network Bravo to appear in a new reality series called Who Wants to Date a Millionaire? He declined ("It sounded way too cheesy for me").