Asia

Herryanto Siatono

Pluit/BookJetty.com

Age: 30

Companies: Pluit is a Web application design and development house. BookJetty is a user-friendly way to catalog your books and follow your friends' bookshelves.

Education: Bachelor's in business information technology, Coventry University

Prior work experience: Eight years of Web application design and development, startup providing Java 2 Enterprise Edition (J2EE) application development services

On being an entrepreneur: "Being small, it is important to be innovative and practical, stay focused, and enjoy what you do. The main challenge is to build enough credibility so that your customers know that you can deliver. So far, it feels really good, knowing that the sky is the limit."