Web 2.0 Startups

Everything in Its Place

MyThings

London

Founded: 2004
Sector: Internet Communities
CEO: Benny Arbel

MyThings, which first launched in England and is now equally active in the U.S., is a one-stop shop for consumers to keep all relevant information and to access services for the things they value most. The company joins with retailers such as Tesco, Sotheby's, and Curry's to drive their customers to the MyThings Web site following an online sale. Retailers transfer data to MyThings about the new purchase, and each customer has immediate access to a MyThings online portfolio with the details of their new purchases. Traffic is driven to the site through online advertising, public relations, and blog-relations. The company makes money through online advertising and gets a cut of third-party services sold to the consumer through the site.