Web 2.0 Startups

Dig My Face

Neo

Ljubljana, Slovenia

Founded: 2007
Sector: Online Advertising and Media
CEO: Andrej Nabergoj

Neo, short for New Europe Online, already runs one of the largest online advertising networks in Eastern Europe. Now it is expanding into social media, with plans to roll out a service that will combine the type of content sharing found on the U.S. site Digg, the tools for self-expression found on MySpace, and the type of social networking made popular by Facebook. The code name for Neo's platform is digmyface. It is first focusing on Eastern Europe and then plans to go global.