Web 2.0 Startups

Caveat Emptor

Test Freaks

Stockholm, Sweden

Founded: 2006
Sector: E-commerce
CEO: Kristofer Arwin

Test Freaks wants to build a global buying guide and owners' community through content aggregation and analysis, wisdom of crowds, powerful search, and wiki. The CEO is the founder of the price comparison site PriceRunner, which was sold to Nasdaq-listed Valuclick in 2004. Test Freaks will operate in six different languages and 20 countries, spidering the Net for all product-related information. A public beta version will be launched in December. Competitors include Shopping.com, PriceGrabber, and Wize.