Hot Concepts

Gimme Some Sugar

Sharpcast (www.sharpcast.com)
Category: Content synchronization
Palo Alto, Calif.

SugarSync, Sharpcast's consumer product, turns your handset into a kind of BlackBerry for personal media. Whatever you do with your mobile phone will automatically be synced and backed up to all of your PC or Mac computers. The service makes it easy to manage and access documents, music, and pictures, regardless of which device you happen to be using and where you are. The software can be downloaded at no charge and the service is free until you hit 10 gigabytes of stored data. After that you need to take out a subscription, which costs $79 a year.