CEO Guide to Widgets

Tough Crowd

Yahoo! (YHOO)
Yahoo Finance
Peak installs: 2,300
Began generating traffic: Aug. 29, 2007

The Yahoo Finance widget lets money-savvy Facebook users add charts of three stocks to their profiles. Yet, Facebook might not be the best audience for stock quotes. The application had 118 daily active users at its peak in August and a mere 29 by Feb. 11.

Hofstetter: "It seems like it hasn't been updated in months. This may be better suited for a more business-oriented social network, perhaps like LinkedIn."