CEO Guide to Widgets

Rough Cut

Blockbuster (BBI)
Movie Clique
Peak installs: 68,900
Began generating traffic: Nov. 7, 2007

Blockbuster faces some stiff competition with its Movie Clique widget, which lets Facebook film buffs rate and suggest movies to friends. Its peak of 2,516 daily active users is miniscule compared to Flixster Movie's peak of 2.3 million daily active users. By Feb. 11, Movie Clique daily active users dropped to 453.

Hofstetter: "When a branded version goes up against an identical nonbranded app without an extra value or nuance attached to it, nonbranded will win every time. An alternate option would be to partner with and tap into (Flixster's) already large user base."