Cadbury Schweppes Split
Focus on Fruit
With Americans favoring healthier beverages, DPSG's Snapple brand would seem to give it a head start over competitors. Yet Snapple has suffered from a checkered history and only became part of Cadbury Schweppes in 2000 after the company spent $1.45 billion to buy the drink maker from New York-based Triarc (TRY). To capitalize on the brand, DPSG must figure out how to leverage the product's well-known name into extra sales.