No. 32: Starbucks

Howard Schultz is back as CEO, and he’s obsessed with enhancing the Starbucks customer experience. To reach his goal, the company is adding a new social network-cum-comment box called MyStarbucksIdea.com. Other new additions include one-cup brewers for high-end coffees and specially designed waist-high espresso machines that will make it easier for baristas to chat up customers.

Company Info on SBUX