Doing Business Online

Mail-Order CDs and LPs

The cost to create and send catalogs once made a mail-order system too expensive for most small retailers like Other Music. But putting a catalog online and automating the ordering process make selling through the mail cost-effective. The system expands the store's reach to far-flung customers seeking hard-to-find items.

Tip: Even if mail order never made sense for your business before, it may be affordable enough now to make it profitable.