Doing Business Online

Online Videos

Other Music puts recordings of the in-store performances and interviews with artists on its Web site. A recent series also chronicled bands at the South by Southwest Music Festival in Austin, Tex. The company hopes to find sponsors for the videos to turn them into a revenue stream. For now, the "Live at Other Music" series drives traffic to the Web site and pushes sales of the featured artists.

Tip: Online multimedia like videos can build your brand and bring in revenue beyond your core retail business.