The Future of Social Networking

Kevin Rose

Co-founder and chief architect of Digg; co-founder of Revision3 and Pownce

What you may not know: Despite his party boy rep and thousands of online friends, Rose is actually incredibly shy.

What you need to know: Rose is a master of personal brand. His aw-shucks, approachable style is no shtick, but he also knows that people relate to him when he's being genuine. The Kevin Rose fan boy posse has become one of the most valuable assets of Digg, a site that lets users rate, aggregate, and share news.

Digg's estimated value: $125 million