Illustrations by Ray Vella
Lou Hoffmann
Founder and president of the Hoffman Agency, a public relations firm
San Jose, Calif.
"Having work-life balance often implies you don't work hard, but that's not the case. The key is having more control of your time and how you control your job. I allow people to work from home or on the road and give people trust and flexibility. With social media, it gets tougher to delineate black-and-white lines between personal life and work life. The one thing that has worked is not feeling like I have an obligation to always be accessible to everyone."
