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BRANDING

Ken Burns

Claim to Fame: Noted Documentarian
Fee: About $50,000

The terms "celebrity" and "documentary filmmaker" don't often appear in the same sentence, but Ken Burns has come about as close as anyone. Burns' epic dramas on the Civil War, jazz, and baseball and his ubiquitous panning technique, now called simply the "Ken Burns effect," have given him ample cachet to hit the lecture circuit. He is a familiar fixture on college campuses. In recent years he has addressed graduations at Yale and Lehigh.