Web Design

Best

Amazon.com

Nominated by:
Jakob Trollbäck, founder, Trollbäck + Company
What it's all about:
Online retailing
What works:
"The ideal immersing shopping experience, it's easy to get lost in the Amazon experience for hours. Amazon's accomplishment is to have created a well-thought-out, functional search system tied into a smart checkout system. It's a site designed not to serve the companies on it but the consumers using it."