Web Design

Brightkite

It's common for designers and/or developers of iPhone-optimized sites to mimic the visual design of the phone's own apps and navigation tools. But companies need to balance the iPhone look with their own brand identity. Brightkite, a location-based social network, does this beautifully: The site's user interface elements—the size of the buttons, for instance—follow the distinct form of native iPhone apps, but their shading and coloring are drawn from Brightkite's own brand palette.