Courtesy of Devito/Verdi
Big Stink In Boston
By David Kiley
To show how “fresh” its food is, East Coast restaurant chain Legal Seafood is running a print campaign in Boston featuring insult-spouting fish. “This trolley gets around more than your sister,” reads one of the ads placed on buses and trains throughout the city. “This conductor has a face like a halibut,” reads another. Among those not amused: the Carmen’s Union of the Massachusetts Bay Transportation Authority, which represents conductors, drivers, and engineers. The group threatens to halt service if the ads, created by New York agency Devito/Verdi, aren’t removed. “I like seafood,” union president Stephan MacDougall told the Boston Globe. “But I don’t want anybody saying that I or any of my members look like a fish.” Keeping the hook baited as the flap generates free publicity, Legal Seafood CEO Roger Berkowitz offered a gleefully “fishy” apology in a radio spot. “Most conductors don’t look at all like a halibut,” he said. “Some look like groupers.
