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Customer service is one area where small businesses can beat big-box competitors
By Karyn McCormack
Halfway through 2008, U.S. stocks are down about 14%, with every sector except for energy and materials down in the dumps. And in this bear market, many once beloved brand-name stocks are now trading below $10. One common characteristic among these downtrodden companies: earnings are not growing, or the company is actually losing money. Indeed, it's hard to believe that one share of Ford costs about the same as a gallon of gasoline.
Here is a bunch of big-brand stocks trading for $10 or less (sorted by largest market cap), and what you might consider buying instead of one share of each company.