Billionaire Paul Allen's foundation is funding a new type of evacuation "cocoon" to help fly sick medical workers from West Africa
If you can't beat them, avoid them.
The Pentagon commits to planning for higher temperatures, and retired generals line up to help
Mobile food startups are moving beyond delivery into food prep
Cities relax or abandon purchasing restrictions in a bid to avoid more serious downturn
Ministry of Supply’s Aviator jacket combines the structure of a tailored garment with the functionality of a windbreaker
The Department of Education may double the number of debt collectors who go after defaulted federal student loans
This year's must-have Silicon Valley office accessory: a $199 bear costume
(Harvard Business School Press — $29.95)
Li and Bernoff, both of consultant Forrester Research, here provide a case-study-rich look at social networking, the Web phenomena that’s behind the likes of Facebook and YouTube. The "groundswell" in question, they say, is "a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations." This can cause a crisis for business—or an opportunity. Among the companies they show as profiting from the trend are Procter & Gamble, Best Buy, and Dell.