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3. The One Minute Entrepreneur

3. The One Minute Entrepreneur

By Ken Blanchard, Don Hutson, and Ethan Willis
(Currency/Doubleday — $19.95)

Building on the successful formula behind his long-running hit The One Minute Manager, Blanchard and his team have produced another bit of fiction, this time with lessons for would-be entrepreneurs. Here, the fictional Jud McCarley rises from his wayward youth through college and on to small-business success, guided by teachings from such real-life figures as Charlie "Tremendous" Jones.