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John Thompson

John Thompson

Chairman and CEO, Symantec, at Notre Dame's Mendoza College of Business

Honorary degree recipient Thompson spoke about the challenges and opportunities he has discovered while navigating an increasingly global economy.

"Operating in the global marketplace requires that you learn to act more local. Marketing campaigns that work here in the U.S. don't work in Germany. And things that may seem a bit hokey to us as Americans quite frankly drive real demand in Japan and the U.K… Global expansion has implications: How you think about your customer base, and how you explore those things that have real meaning to them and therefore represent real opportunity for you."