Box-Office Pyrotechnics

Illustration by Michael Kupperman

Box-Office Pyrotechnics

Major film studios save some of their biggest fireworks for the Fourth of July, and no star has been more explosive on the holiday than Will Smith. This year he’s expected to score another hit with the superhero flick Hancock. Its predicted box-office take for the holiday weekend? “Anything less than $50 million would be a disappointment,” says Jeff Bock, an analyst at research firm Exhibitor Relations Co.
–Brian Burnsed