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Clicking for a Sofa That Clicks

Clicking for a Sofa That Clicks

The furniture market is highly fragmented both online and off, giving an aggregator a potentially powerful opportunity. That's where mydeco comes in, bringing together more than 1.5 million products from more than 650 retailers. The site, which now serves the British market but is scheduled to expand internationally by year's end, includes a questionnaire to help define a consumer's style and a catalogue of ready-made looks from well-known designers. A sliding bar allows people to tailor a look to their own budget. Once they select items consumers can check to see if those items are among some 35,000 that have been rendered in 3D.