By Stacy Perman

Since starting his first business at age 16—a magazine called Student—Sir Richard Branson has gone on to create the $23 billion Virgin Group of 200 companies, including airlines, music retail outlets, and mobile phones. A hugely famous brand across the Atlantic, Branson set his sights on making Virgin just as successful in North America with the creation of Virgin USA in 2001. Today, there are 15 brands under the Virgin USA umbrella. Flip through this slide show for a look at nine of them.