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A Look at Harley-Davidson's New Motorcycle Museum

Pentagram

A Look at Harley-Davidson's New Motorcycle Museum

By Matt Vella

Harley-Davidson (HOG), the American motorcycle maker, is finally throwing open the doors to its long-planned Milwaukee museum. In the works since 2005, the museum opens to the public on July 12 and is intended as a shrine for classic and one-of-a-kind Harley-Davidson bikes as well as a mecca for motorcyclists. Designed and curated by the design and architecture firm Pentagram, the museum houses more than 400 vehicles. Each year, executives hope to lure 350,000 riders and fans from around the world. At $16 a pop for adults and $10 for kids, that's potentially millions more dollars in the Harley coffers.

Here, take a spin through the new building and its exhibits.