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NBC Universal

NBC Universal

Sales: $15.4 billion

GE and NBC have both maintained that the struggling media giant is not for sale, but that hasn't stopped investors' perennial speculation that GE won't keep it. With a scant 1% profit growth last quarter, NBC fell short of GE's profit expectations, although some of the lagging stemmed from the writers' strike. The Summer Olympics should give the network's ratings a temporary boost, but the smallest of GE's six segments by revenue will probably continue to invite speculation of an eventual sale.