Fred J. Borch
CEO: 1963-1972
The Brooklyn-born Borch focused on growth—at times by making risky investments—and bet big on costly businesses such as computers, nuclear power, and aircraft engines. A pioneer in the field of strategic planning, he added to the bureaucracy, while earning a reputation as a keen developer of talent. Sales and earnings nearly doubled during his tenure.
STOCK RETURN
First seven years
7.5%
