
U.S. pork producers are grappling with how to manage use of a feed additive that some customers don't want

JetBlue sees an opening to siphon some profits on high-traffic NY-West Coast routes

The Justices rule that pharmaceutical companies can be sued for paying rivals to delay low-cost alternatives to popular drugs

Companies that peddle mobile devices—including Samsung, Apple, and Google—see music as an important part of their sales strategy

Persuading South Africans to move their cash from mattresses to bank accounts

A startup makes socks with sensors woven into the fabric so runners can keep track of everything that happens to their feet during a jog

The Cheesecake Factory offers execs and managers a BMW every three years

A professor at Michigan's Ross School who summited Everest on May 18 incorporates lessons learned on the mountain in the classroom

Bullying. Conflict avoidance. Triangulation. A new book identifies scenarios that harm family-owned businesses—and offers suggestions for dealing with them
Data and images provided by IDSA
Gold
Commercial & Industrial
Client: Crown Equipment (U.S.)
Design: Crown Design Center, Design Central (U.S.)
The Crown RC 5500 Rider Counterbalance Lift Truck sets new design standards for operator comfort, visibility and task support. Stand-up, counterbalanced lift trucks are workhorses, handling some of the most punishing heavy-duty applications in modern distribution centers. Used primarily for the loading and unloading of trailers, these lift trucks are capable of transporting pallets weighing up to 4000 lb. and stacking them up to 20 feet high. The RC has the largest operator compartment in its class. The top covers form a large open desktop with document clip and storage areas, allowing paperwork and tools to be positioned where needed.
Business Exchange related topics:
Product Design
Marketing Innovation
Product Marketing