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Gen-Y Flavor

Gen-Y Flavor

This boxy small vehicle represents a new attempt by Kia to grab the eyeballs of Generation-Y drivers. The Soul, to be powered by a 1.6-liter or 2.0-liter engine, is designed by a team led by German design star Peter Schreyer, who shaped the look of the iconic TT roadster and the classic Bauhaus-inspired 1997 Audi A6 sedan during his eight years at Audi from 1994 to 2002. The Soul will go on sale early next year.