15. Sway: The Irresistible Pull of Irrational Behavior

By Ori Brafman and Rom Brafman
(Doubleday — $21.95)

The Malcolm Gladwell-Freakonomics wannabes never seem to stop. Here, an "organizational expert" and a psychologist examine recent findings from the field of social psychology and behavioral economics. This is a pretty thin collection of stories, and some of its examples may seem familiar already.