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Speedo and Getty Images
Who made it? Speedo
Who's using it at the Olympics? Peter Vanderkaay (U.S.)
When can I get it? Now
How much will it cost? $24.99
Modeled after the no-frills, plastic Swedish goggles popular among competitive swimmers, the minimalist Sidewinder does away with the eye-socket cushioning typical of other goggles for a leaner look that also reduces a swimmer's drag in the water. It comes with five interchangeable nose pieces, so swimmers can choose the most comfortable, leak-free fit.