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AdiStar Weightlifting Shoe

Adidas and Getty Images

AdiStar Weightlifting Shoe

Who made it? Adidas
Who's using it at the Olympics? Jang Mi Ran (South Korea)
When can I get it? Now
How much will it cost? $200

Adidas has inserted a wooden wedge into the heel of this shoe to help absorb the shock of jerking a huge weight over your head. The consumer version will be aimed at all weightlifters, from those just entering the amateur scene to future Olympic hopefuls.