NabiscoWorld

Web site: www.nabiscoworld.com

Kraft's NabiscoWorld Web site is home to dozens of games that feature Nabisco products, including a virtual sumo wrestling competition in which two crackers, one with chocolate on it, slam into each other. There's also a mini-golf game where each hole features hazards designed around Nabisco products. Many of the games play snack advertisements before they launch on your screen. Kraft says the site is targeted to kids older than 12.