Athenians speak about what it's like to live in a country without hope
Netflix and DirecTV are snapping up programs the networks nixed, a strategy that could also appeal to YouTube, Apple, and Yahoo
Comparing campaign spending on pizza, office supplies, and more
Under private equity, the domain-name hub aims to be less controversial and more profitable
If Greece leaves the Euro, what could happen if there's a run on Greek banks?
Finding distribution means convincing the right people of your product's sales potential. Avoid making claims you can't back up
A reality television show provides an inside look at five of Brazil's vulgar rich, some of whom climbed out of poverty
Researchers from top B-schools publish new studies on marketing, car-sharing, and B-schools themselves
Blue Microphones built a loyal following of musicians. Now it's trying to appeal to Skype users with the first USB mic that mimics human hearing
Getty Images
By Tatyana Gershkovich
The Olympics have become a symbol of China's emergence as a global power. Spending $43 billion—three times the cost of the 2004 Athens Games—Beijing hopes to give the world the biggest Olympic spectacle ever; its torch traveled farthest, its tickets are the cheapest, and it's being broadcast the most widely. From the impressive design of sporting venues such as the National Stadium, known as the "Bird's Nest," and the translucent Water Cube, to the multimillion-dollar opening ceremonies orchestrated by China's premier film director, Zhang Yimou, to the jade-inlaid medals, China is pulling out all the stops.
Here are some of the ways the Beijing Games are the biggest ever.