BusinessWeek Logo
Quirky, Not Junk

By Kerry Miller

Quirky, Not Junk

SurePayroll, a Web-based payroll service, relies heavily on online marketing such as Google Adwords. But junk mail? Michael Alter, president of the 120-person Glenview (Ill.) company, says sending quirky 3D packages to targeted prospects has generated awareness, leads, and sales. Here's how to launch a direct-mail campaign of your own.