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Popular Sites to Dish on Local Businesses

By Ricky McRoskey

Popular Sites to Dish on Local Businesses

If you run a consumer business, chances are pretty good that a few of your customers are posting their opinions about it on customer review Web sites. These sites position themselves as online destinations for consumers to get an unvarnished take on a business before they make a purchase or sign a contract. The same sites encourage businesses to use the reviews as an opinion gauge and a marketing tool. BusinessWeek's Ricky McRoskey takes a look at some of the most popular such sites on the Web.