IGA Worldwide
In-Game Advertising
A game world can include paid-for billboards or clearly branded items or subtle product placement (clothing, sunglasses, or vehicles, as in Gaia Online. Paid advertising can also be built into a game as a story element—think of the scientist friend who just happened to work for Neutrogena, featured in the infamous Lonelygirl15 series shown on YouTube. In-game advertising specialists such as Double Fusion, IGA Worldwide, and Massive are leading this field as they can supply the advertising inventory images needed to be streamed into the game world.
