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Around-Game Advertising

Kongregate.com

Around-Game Advertising

Essentially, this means making money from the banner and skyscraper ads around the gameplay window. This is already common on Flash game aggregator sites such as Kongregate.com, and many use services such as Google (GOOG) or Commission Junction. The revenue comes from CPM (cost per thousand views), CPC (cost per click), CPA (cost per acquisition of a player—who plays the game), or CPP (cost per "paying" player—who buys something). Clicks are generally only worth a few cents, but paying players can earn a company many dollars.