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Finder's Fee from First Dollar

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Finder's Fee from First Dollar

You need people to come and play your game, but if you can't afford CPM (cost per thousand views) advertising, which is essentially a bet on the effectiveness of someone else's Web site, don't despair! Even with no money to pay up-front, you can offer video-game Web sites either a percentage of net revenue or a "Finder's Fee from First Dollar." As money comes in from a player who has been directed to you from another site, that finder takes all the money until you hit the agreed fee (say $1.50 per player). In reality, they take all the risk and will be more aggressive in advertising your property than any campaign you could have paid for at CPM rates. If you balance the numbers, you can get a lot of Web sites working for you and sending you traffic this way. To make money from this, send your players to noncompetitive games in a similar kind of arrangement.