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Olympic Ads: Some Thrills, Mostly Spills

By David Kiley and Burt Helm

Olympic Ads: Some Thrills, Mostly Spills

BusinessWeek Rates the Olympic Ads

For Senior Correspondent David Kiley and Marketing Editor Burt Helm, the ads are as interesting as the Games themselves. Just as they did for the Super Bowl, Kiley and Helm graded some of Madison Avenue's efforts and found a few worthy of gold medals, while others never left the starting blocks.