Short for West East 2008, the limited edition WE8 bottle series launched in June and was designed to celebrate and express the global spirit of the Beijing 2008 Olympic Games. Coca-Cola selected eight Chinese designers to create the colorful bottles and commissioned eight musicians from around the world to create a song, downloadable at the accompanying Web site.
About Advertising EDGE Programs Reprints McGraw Hill Careers Terms of Use Disclaimer Privacy Notice Ethics Code Contact Us Site Map Press Room
Copyright 2000-2009 by The McGraw-Hill Companies Inc. All rights reserved.